This step entailed ensuring that all the potential activities (externalities), spin-offs and other issues are taken into consideration. The project was thus investigated in a holistic context with due reference to the developmental impact of physical works, employment changes, etc.
Step three furthermore involved the undertaking of a site visit to filling stations within the catchment area (within a 3 km radius op the proposed site) and subsequent economic location analysis.
Primary and secondary data collection was undertaken at the filling stations in terms of market trends, issues and dynamics.
Supply analysis data gathering included:
- A tally of the number of cars and trucks that enter a filling station;
- Recording the type of purchase (Petrol/Diesel);
- Recording the number of customers that entered the convenience shop;
- Observing the condition of the filling station and the convenience shop;
- Counting the number of nozzles available at each filling station site;
- Interviewing the filling station managers I owners;
- Counting I observing in and outbound passing traffic to Groblersdal CSD; and
- Random pumps reading to determine average fill.
Site visits were undertaken to all the identified competitor sites and were conducted in order to observe and to obtain a firsthand understanding of the current filling station market.
The sample data that was collected for fuel sales estimation included the actual counting of the number of vehicles that enter a filling station over a certain period of time, and on randomly selected days.
In addition, the focus of the supply analysis was to identify relevant competition and to assess specific performance criteria including, inter alia, the following:
- Geographic location and distribution patterns;
- Nature, size and quality of facilities and services provided (filling station, motor retailing, shops, car wash, take-aways, etc);
- Turnover analysis; 9 Supply analysis;
- Traffic flows;
- Local economic development trends; and
- Site growth potential.
It should be noted that the data collection process for the supply analysis was based on entering private premises. Data availability was thus reliant on the willingness of the owners of existing filling stations to cooperate.